Always a work in progress : )

Design and direction portfolio

AI Strategy Guide

A six-page white paper designed as a digital download, offering readers expert insights and best practices for integrating AI into their organizations. I directed and produced the design and layout, ensuring alignment with company brand elements. My goal was to create a visually engaging, modern, and informative piece that conveys credibility and expertise.

Tools used:

  • InDesign

  • Illustrator

  • Photoshop

Product Tear Sheets

As part of a major refresh of our product collateral, I designed a bold, eye-catching look for the new product tear sheets. Each document features a unique hero image, which I directed and developed using brand assets to maintain visual consistency. The header artwork was then extended into digital marketing and landing pages, ensuring a cohesive brand presence.

Tools used:

  • InDesign

  • Illustrator

  • Photoshop

Animated Explainers

These are examples of animated explainer videos that I helped produce. My role involved developing the visuals based on a pre-written script, using brand guidelines to create animations that effectively supported viewer engagement and content retention.

Tools used:

  • AfterEffects

  • Illustrator

  • Canva (occasionally)

Event Booth

Designed for an event in Las Vegas, the booth spans an impressive 40 x 50 feet and features two 200-inch towers connected by an overhead bridge. I developed the design to ensure a cohesive and engaging experience that aligned with the brand's presence at the event. Winner best booth 2025. See reviews at links below.

Tools used:

  • Illustrator

  • Photoshop

  • Blender 3D

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Social Media Graphics

I have designed many graphics for Arcadia’s social posts, promoting thought leadership, speaker sessions, and new products. My goal has been to create visually compelling designs that catch the eye of scrollers and encourage engagement. Over time, I have developed over 300 unique social graphics, each thoughtfully composed to align with brand elements and effectively support the promotional message.

Tools used:

  • Illustrator

  • Photoshop